Impressions - what are they?

David Eastman's Avatar

David Eastman

21 Dec, 2011 04:42 PM

Hi -

I couldn't find any info on this, sorry if I just overlooked it. I noticed that my press release has gotten 4 impressions, yet no plays or downloads. What are impressions?

Thanks very much


  1. Support Staff 1 Posted by dmitri on 21 Dec, 2011 06:13 PM

    dmitri's Avatar

    Hi David,

    Sorry for the confusion about the term. For our purposes, we use the
    term "Impressions" to mean any time that the small version of your
    Dispatch (a.k.a. press release) shows up on the screen of a
    Journalist. When a Journalist logs into StoryAmp, they see a list of
    short Dispatches relevant to their genres of interest and concert
    cities of interest, that fit within their "lead time" (the amount of
    time they need to cover a release or concert). If they then choose to
    click on your Dispatch to see the full version, we count that as a
    View. Plays = number of times a track for that Dispatch has been
    streamed. Downloads = number of times a journalist has downloaded a
    track for that Dispatch.

    I hope that helps!

    Dmitri Vietze

  2. 2 Posted by Dave Eastman on 23 Dec, 2011 03:34 AM

    Dave Eastman's Avatar

    Thanks Dmitri for clearing up my confusion, that makes sense now. Its a great idea for a site, I look forward to using it for future releases. Thanks


  3. 3 Posted by Simone Alves / ... on 20 Sep, 2012 01:33 PM

    Simone Alves / AstrakanProject's Avatar

    Hi Dmitri,

    This is the perfect answer I was looking for - since I don't even need to ask about it to get the answer, I'm taking here the chance to express my surprise and my satisfaction... I'm a new member, for about a week, but I'm really pleased with this very professional Site, concept, content, easy to get in, useful, and actually giving results.

    Thanks to the all team!

  4. Support Staff 4 Posted by dmitri on 20 Sep, 2012 01:46 PM

    dmitri's Avatar

    Dear Simone,

    I truly appreciate your feedback. Thank you for taking the time to let us know the value you are getting. It means a lot to us!

    Stay in touch!

    Dmitri Vietze

  5. 5 Posted by guy on 04 Dec, 2012 10:25 PM

    guy's Avatar

    sorry but I'm still slightly confused...

    you said that impressions are when our dispatches appear on the screen of a journalist, but it says to the "444 sent." I thought the number above 'sent' meant how many journalists it was sent out are impressions something a journalists clicks on or something when your dispatch has actually made an impression on them?

    very confused help!

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